Slogans

Mark has declared that he will never buy another Toyota truck since they have adopted the (in his words) ridiculous slogan "Moving you forward." He's been subjected to all sorts of well-meaning business presentations in which the speaker talks about how they are going to "move forward" on their projects or plans - and obviously hates the expression. In his world of very large intellects AND vocabularies, mixing up temporal and spatial metaphors is simply wrong.

(Besides that, he doesn't like the new front grill design.)

I've been fascinated with slogans since getting a peek at the process as the Sonoma County Visitor's Bureau tried to adopt one. They had a long list of short phrases that they were trying to use to depict wine country, the Pacific Coast, recreation, food, spa treatments... It was silly. Sorry.

And of course Kentucky was recently embroiled in battle over its new slogan "Unbridled Spirit" with newspaper editors dissing the Governor about the money spent to come up with it (was it $2MM?) and the number of times he used it in his speech at the Kentucky Derby (also 2 million?) Funny stuff.

With that sort of record, I'm betting Toyota makes a change before Mark is forced to try another make of small truck, poor thing. Hopefully the grill design changes too.

Actually, I think 'moving forward' would be a good slogan for us, at this point...